Star TV - The new star of broadcasting

Star TVs presence in India and vital stats:


What star would do next:

1. Promote regional content. From being a primarily HIndi channel it needs to create more regional content.

2. The second is launching new channels. Star One was launched in 2004 with the intention of keeping the audience for high-end Hindi entertainment within the Star fold. The same year, Star Utsav went on air to get people to convert to cable TV in the interiors

3. The third is the international market where Star, strangely, has been left behind by Zee. In March 2005, Zee got a juicy chunk of its income from distributing its channels in Europe and the US.

4. And the fourth: Star is doing all sorts of things to squeeze more from advertising. There is the bet on new categories such as retail, real estate and branded jewellery. The other, says Kevin Vaz, executive vice-president (ad sales), is to expand time bands.Star Plus has already extended the definition of prime time from 9-10 p.m. to about 8-12 p.m. now. Also, Star One has plugged the leakage of revenues from small advertisers. “It was launched for the advertiser who can’t afford a high TRP product (Star Plus),” says Vaz.

5. Last but not the least Star has its cash reserves and, therefore, its ability to outspend competition

Source - BusinessWorld