IBM in Software services - Key Points
Key points to remember about the entry and growth of IBM in Software services:
1. In 2002 IBM acquired PricewaterHouseCoopers. This gave it access to PWC's 30000 consultants and not it could bid as aggressively for consulting projects as an Accenture could. Before this IBM was absent from the high end consulting business.
2. As part of its overall strategy, IBM also shed its commodity PC business by selling it to Chinese PC maker Lenovo in early 2005.
3. IBM lacked a low cost base for executing services work.The big India push of the past three years — which includes the takeover of the BPO company Daksh eServices for $160 million and ramping up its delivery centres in Bangalore — is meant to remove the second weakness.
A small point here — the India strategy is part of IBM’s overall plan to create four delivery hubs in the BRIC (Brazil, Russia, India, China) countries to bring down cost of operations. However, as we will see, India is way, way ahead of the other three.
4. Brazil - To leverage the latin american markets and as well as a nearshore option for US customers.
Russia - Nearshoring destination for European clients. Its big advantage in Russia is a large per capita pool of engineers — 3,500 for every 1 million people.
Then there’s China. Compared to India, IBM has just 7,000 people in China doing offshore, but the country has a huge domestic market over which IBM has established a stronghold over a 15-year period.
5. In 2005, the BRIC countries collectively ploughed in $3.8 billion in revenues and employed close to 60,000 people.
6. IBM bet on three key trends taking off — Linux, on-demand computing and, finally, emerging markets not just as a low-cost base, but also as a market
Questions Marks that remain on whether IBM will achieve the target:
1. The PWC acquisition has not really brought the kind of consulting business that IBM was expecting.
2. IBM still has a lot of flab in its european and american establishents. It need to cut atleast half of the 260,000 american workforce, but the question is how fast can its India division take the load of a 130000 head count.
A couple of influential IBM watchers feel that for India to make a significant difference to IBM’s bottomline and topline, Big Blue needs to make at least one more spectacular acquisition, perhaps of one of the top five Indian services firms. That remains to be seen in the future!!
